GreatWater 360 Auto Care Acquires Richlonn's Tire & Service Centers in Milwaukee, WI

GreatWater 360 Auto Care, a rapidly growing network of high-integrity, community-based auto repair shops, is proud to announce the acquisition of Richlonn’s Tire & Service Centers—a respected five-location brand serving the greater Milwaukee area. This strategic acquisition marks a significant milestone for GreatWater, bringing its total number of locations to over 140 across the Midwest and Texas.

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A Legacy of Local Trust Since 1964

Established in 1964, Richlonn’s has become a household name in southeastern Wisconsin for full-service automotive repair and tire expertise. With shops in Greenfield, Racine, Waukesha, Muskego, and Greendale, the brand has built a loyal following through its customer-first approach, team longevity, and deep community ties.

“For over 60 years, Richlonn’s has been delivering top-tier service and building lasting relationships across the Milwaukee area,” said former owner Brett Matschke. “Our brand and legacy remaining intact, along with the reassurance the team was in great hands, were my focus when going through this transition. GreatWater’s track record spoke for itself, but after seeing the care and respect they put into this process, I knew I found the perfect partner to see this through.”

Unique in Scale, Flexible by Design

GreatWater prides itself on their ability to successfully acquire and integrate both single-location shops and established multi-rooftop brands. Whether it’s a beloved neighborhood garage or a five-store regional name like Richlonn’s, GreatWater has developed a tailored model that supports individual shop identities while delivering enterprise-level operational support.

“Our experience across both ends of the spectrum is what makes us different,” say Jim Dykstra, GreatWater CEO. “We have a strong playbook that allows for flexibility onboarding shops that match our culture and mission, whether that’s a single location or multi-unit brands.”

Legacy, Retained

As with all GreatWater partnerships, Richlonn’s will retain its name, shop teams, and customer-focused culture, now backed by GreatWater’s extensive operational resources, advanced training platforms, upgraded benefits, and modern diagnostic tools. Customers will continue to see the same familiar faces they’ve come to know and trust, with additional investments that improve transparency, efficiency, and long-term value.

GreatWater believes in preserving the identity and integrity of every shop it brings into the network—and empowering teams with tools to thrive in a rapidly evolving aftermarket landscape.

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About GreatWater 360 Auto Care

GreatWater360 Auto Care is a growing network of full-service auto repair shops in key markets, connected by shared values and approach to customer service. Each shop in the network has earned the trust of the communities they serve through transparency, integrity, and quality work. The company partners with established local shops to help them grow while maintaining their reputations and community connections.

Are you a shop owner thinking about what’s next? Contact us to learn how GreatWater can help you build a future that honors your past at greatwater360autocare.com/sell-your-shop.

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MediaContact:
Mike Finke
mfinke@greatwatergarages.com
616.365.5407
greatwater360autocare.com

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